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I Am A Car, Documentary, 1954

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dsl SX

2015-06-12 04:39

[Image: title.124.jpg] [Image: titleb.2.jpg]

[Image: titlec.2.jpg] [Image: titled.jpg]

Nothing on imcdb; promo film on this DVD
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- see /movie.php?id=1004516488 . Can also be seen here - http://www.britishpathe.com/video/i-am-a-car-version-1

18 minutes of total twaddle about how the new 1954 Cambridge is the best car that's ever been made. Even someone interested in the Cambridge would have lost the will to live after about 5 minutes.

Traffic lights for rjluna

[Image: tlight3.1.jpg] [Image: tlight.2.jpg]

[Image: tlight2.2.jpg]

rjluna2 US

2015-06-12 13:12

dsl wrote Traffic lights for rjluna

Thanks, dsl :)

My comments at Traffic Lights in Internet Movie Car Database.

Q-Ball JP

2015-06-12 16:39

I guess the Nissan contract to build the Cambridge went to their heads.

dsl SX

2015-06-12 17:04

That Nissan connection is an interesting thought. The film might make more sense as a corporate sales pitch for Nissan to buy the rights to the new model and maybe also to BMC joint-venture overseas assemblies (although the obvious target of Aus was Morris and Wolseley only until 1957).

johnfromstaffs EN

2015-06-12 19:10

I don't understand your comment, DSL.

BMC was formed in 1952, and integration of engine and transmission production was in full swing for the A and B series drive trains by 1954. Unfortunately, the well designed Austin drive trains were accompanied by 1958/9 by the horrible Austin coil spring and recirculating ball front suspension and steering in the Farinas, which could not match the Morris design, used in the Minor, Cowley and Oxford. After the deletion of the 15/50 and 6/90 models, Wolseleys became badge engineered Austins, like Morrises and Rileys. Shame.

johnfromStaffs EN

2015-06-12 19:26

Q-Ball wrote I guess the Nissan contract to build the Cambridge went to their heads.

Why? Nissan produced 12,000 vehicles in 1950, Austin produced 117,000 cars, plus trucks and vans in 1949. As a car maker, Nissan was little more than peanuts at the time of this deal, look at their product range (the 1947 Standard DA two door saloon or the 1951 Thrift, perhaps) before the introduction of the Austin designs in 1952 with the A40 Somerset. Austin designs got Nissan going, Austin/BMC management allowed them to expand because the managers and staff relations at BMC were so poor that their company fell apart.

Link to "www.google.co.uk"

Link to "www.google.co.uk"

-- Last edit: 2015-06-12 19:42:52

dsl SX

2015-06-12 19:36

Basically I was just trying to imagine what type of audience might appreciate the film - it's far too long-winded and ridiculously pompous (eg closing voiceover comment - "This is the finest car in its class ever to be produced by any country. Depend on it. You can depend on Austin") to keep an ordinary Joe Bloggs awake. But could work better for a corporate audience sitting in a boardroom who might be looking at the marketing style as well as the product. The Aus assembly point is simply that they only made Morris and Wolseley models from start up in 1950 until the first Austin-based production in 59 (not 57 as I wrote above). These 1959 launches were - ironically - the pre-Farina longtail A55 and A95, not the ducktail A40/A50/A90.

johnfromStaffs EN

2015-06-12 19:44

I thought that Aus meant Austin, not Australia, which I always think of as Oz.

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