Kaiser

Kaiser US — Wikipedia page

Kaiser Motors (formerly Kaiser-Frazer) Corporation made automobiles at Willow Run, Michigan, United States, from 1945 until 1953.
In 1953, Kaiser merged with Willys-Overland to form Willys Motors Incorporated, moving its production operations to the Willys plant at Toledo, Ohio, where the company continued to build automobiles under the Kaiser marque including the Kaiser Darrin until 1955. Their South American operations continued to build passenger cars well up into the 1960s.
The company changed its name to Kaiser Jeep Corporation in 1963.

For Kaiser, the Jeep brand and its models were considered the crown jewels in the merger with Willys-Overland. In 1955, Kaiser phased out all Kaiser and Willys passenger car lines, and Kaiser (initially still under the name 'Willys Motors') became entirely focused on Jeep products in most markets. In 1963, the company consolidated all corporate holdings under the name of Kaiser Jeep Corporation, discarding the Willys name.

Following this, American Motors Corporation (AMC) negotiated with Kaiser Jeep to purchase the company. The deal was finalized in 1970, and Kaiser Jeep became "Jeep Corporation," a wholly owned subsidiary of AMC.

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