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unknown Carlsberg-Pilsner Comments about this vehicle| Author | Message |
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◊ 2020-10-23 11:26 |
![[Image: pils1.jpg]](http://pics.imcdb.org/4290/pils1.jpg) ![[Image: pils3.jpg]](http://pics.imcdb.org/4290/pils3.jpg) |
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◊ 2020-10-23 21:19 |
First glance I thought fairground truck with special body bits until realising it said Carlsberg-Pilsner. Was Danish lager exotic in 1953 austerity Britain?? |
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◊ 2020-10-23 21:34 |
Bottled light ale was probably the nearest thing in most provincial towns. Lager type beers were starting to become more generally available in the 1960s, I don’t think exoticism came into it, it was more a question of the remodelling of British taste. Possibly the biggest driver of lager into the glasses of British drinkers was the fact that you never got a pint of flat, sour lager with bits in it due to the concurrent introduction of the metal cask. Much as I still prefer a pint of real ale, generally a bitter in the style of Marston’s Pedigree, I have to say that there was some dreadful beer about. And, finally, before any non-Brits say anything blasphemous, if it is too cold, there is no taste. https://vinepair.com/articles/best-temperature-beer/. Provided by an American source, so, as they say over there, “Go figure!” Europeans please note, this being American info. the temperatures are in degrees Fahrenheit. -- Last edit: 2020-10-23 21:57:38 |
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◊ 2020-10-24 11:58 |
There was enough demand in the region, that the first overseas Carlsberg bottling plant was opened in Ireland two years later in 1955. ![[Image: cpilsner.jpg]](http://pics.imcdb.org/558/cpilsner.jpg) Combining the frames from the movie to get an idea of the whole truck. The same 'C' on the cab door is seen on a 1930s Carlsberg truck. The truck looks to be of British manufacture to me, ERF or Foden perhaps? But the extent of advertising decoration could be that it was Danish registered or modified in that country. Were the same trucks seen more commonly in Denmark? Nothing found via Google. -- Last edit: 2020-10-24 11:59:16 |
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