Pierce-Arrow

Pierce-Arrow US — Wikipedia page

The Pierce-Arrow Motor Car Company was an American motor vehicle manufacturer based in Buffalo, New York, active from 1901 to 1938. Although best known for its expensive luxury cars, Pierce-Arrow also manufactured commercial trucks, fire trucks, boats, camp trailers, motorcycles, and bicycles.

See the George N. Pierce Company for earlier models, as the company was renamed to Pierce-Arrow Motor Car Company in 1908.

In 1928, the Studebaker Corporation gained control of the firm.

The company declared insolvency in 1938 and closed its doors. The factory equipment used to make Pierce-Arrow V12 engines was bought by Seagrave Fire Apparatus, which used it to make engines for fire engines.

In 2006, a group of classic car enthusiasts from Switzerland applied the name to a 10 L, 24-cylinder car designed by Luigi Colani. According to their (since defunct) website, the company intended to revive the Pierce-Arrow car in the form of a Pierce Silver Arrow II.
The U.S. Trademark Trial and Appeal Board ruled on August 12, 2019, that "Pierce-Arrow" cannot be registered by an unrelated third party as a trademark for the production of a new automobile.

See also Pierce Manufacturing for the maker of fire trucks and Pierce-Racine, another contemporary maker of automobiles.

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