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1987 Sterling 825 [XX]

1987 Sterling 825 [XX] in Best of the Best II, Movie, 1993 IMDB

Class: Cars, Sedan — Model origin: UK — Made for: USA

1987 Sterling 825 [XX]

[*] Background vehicle

Comments about this vehicle

AuthorMessage

night cub US

2014-09-13 07:18

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Sterling 825/827

electra225 IT

2014-09-13 08:31

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I can't remember why did Rover decide to avoid using its own name in the USA.

Gag Halfrunt UK

2014-09-13 12:23

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Quote Rather uniquely in BMC>Rover history, the Sterling marque was nothing more than a marketing creation. The idea came about in 1984, when the plans for exporting the upcoming Rover 800 model were being formulated. Austin-Rover management were acutely aware of the failure of the SD1 in the USA and felt that re-launching a Rover over there so soon after the company’s previous withdrawal would prove to be commercial suicide. Customers have long memories and the SD1’s reputation for unreliability and poor quality was still fresh in their minds.

As a result of this, it was decided that the only way forward would be to create a brand new marque and then launch the 800 as the first product of the “new” company. After all, the Rover 800 had been co-developed with Honda and the level of technology and quality were going to be several orders of magnitude better than the Solihull SD1s that had made the Atlantic crossing a few years previously.

http://www.aronline.co.uk/blogs/marques/marques-sterling/

I also read somewhere there were also concerns that a new Rover importer might be sued by dealers who had been abandoned when BL quit the US the previous time.

-- Last edit: 2014-09-13 12:27:29

ElSaxo IT

2014-09-13 13:22

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Sterling 827 buyers got the 2.7-liter 24-valve Honda V6, [...], but they also got cars full of Lucas electrics, hammered together by angry Englishmen who saw the union-busting face of Maggie Thatcher in every fastener they pounded. American buyers edged away in horror.

Link to "www.thetruthaboutcars.com"


:lol:

dsl SX

2014-09-13 14:01

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^ ".. the ... face of Maggie Thatcher in every fastener they pounded."

I can imagine the job satisfaction.....

Q-Ball JP

2014-09-13 18:17

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I've been trying to hunt down the survivors of the doomed USA-spec Rover SD1's. There is one on this site, but the other 800 or so that were sold here have yet to be found. I expect that most rusted away or were scrapped.

night cub US

2014-09-14 01:39

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Unfortunately the last time I saw one, it was on TV, at a Monster Truck competition, and it wasn't the monster truck.

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