1955 Borgward Isabella

1955 Borgward Isabella in Asrama Dara, Movie, 1958 IMDB

Class: Cars, Sedan — Model origin: DE — Built in: ID — Made for: RI

1955 Borgward Isabella

[*][*] Minor action vehicle or used in only a short scene 

Comments about this vehicle

AuthorMessage

RushCars24ID ID

2025-09-01 10:48

I never thought there were also Borgwards imported to here.

Elang_pratama ID

2025-09-01 12:48

RushCars24ID wrote I never thought there were also Borgwards imported to here.

[Image: modelborgwardproduksiudatinindonesia.jpg] Link to "www.mobilmotorlama.com"
I also didn't expect that Borgward was assembled here

-- Last edit: 2025-09-01 12:51:25

RushCars24ID ID

2025-09-02 09:09

Sweet Celestia, these were even once locally assembled here?! In Surabaya?! :wow:

Might be fair enough, Wikipedia didn't list Indonesia as one of its assembly locations but I rather expect that source you've posted there is very ineligible for Wikipedia's current rules, which not gonna add that by myself to keep them company.

Gamer DE

2025-09-02 13:52

RushCars24ID wrote Sweet Celestia, these were even once locally assembled here?!

Cadenza mia, apparently so!

RushCars24ID ID

2025-09-18 10:22

Welp, nevermind, bad memory issues here. I forgot that there was this comment last year, back when I come back to here for Gie (2005), posted by Steave...

Steave wrote Firstly, lets start discussing about Borgward, a West German car brand. Why? Because it will relate to the history of Holden itself here.
[Image: borgward.jpg] [Image: borgward2.jpg]
Source: https://www.instagram.com/p/CGGYoqMFIyS/?igsh=MW1odDE4N3N3cDYyOA==

HOLDEN FACTORY BEFORE HOLDEN?
Cited from the Mobil Motor Lama website, Borgward's presence in Indonesia all thanks to Hjalmar Schacht. He is German's financial advisor & finance minister that is successful of bringing Germany from the post WWI inflation, etc to the German that starts the WWII. After declared not guilty on the Nuremberg trials, he later visited several newly independent developing countries to provide some kind of advices on the economic development plan in the country. This including Indonesia. One of his suggestions is development of a car industry.

After his return back to Germany from Indonesia in 03 November 1951, he encouraged several German businessmen to invest on the country he previously visited. Carl Friedrich Wilhelm Borgward, the founder of Borgward car company later accepted the offer & collaborating with Udatin (short for Usaha Dagang Teknik Indonesia), founded by Frits Hendrik Eman. The collab later manifested into a new company, NV Borgward-Udatin (Borguin) with 50-50 shareholding between the two company.

In 1953, the Indonesian government provided the company with a 14 hectare land in Surabaya, East Java near the Tanjung Perak Harbor that later became a home of the assembling company & its staff housing. The production line started assembling Borgward cars & trucks at March 1955. It had 4 major dealers that spread across various cities in the country. The dealers administration things are all managed by Jajasan Motor. It was a great success, the author of the book that was cited in the website, Horst Henry Geerken, said that he was suprised that (according to him) a quarter of cars circulating in Java were mostly Borgwards.

Unfortunately, in 1961 Borgward went bankrupt in Germany & Udatin's Borgward car assembly plant later turned into a Holden car assembly plant.

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