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1953 Nash Rambler Country Club Custom [5327]

1953 Nash Rambler Country Club [5327] in Snowball, Movie, 1960 IMDB

Class: Cars, Coupé — Model origin: US

1953 Nash Rambler Country Club Custom [5327]

[*] Background vehicle

Comments about this vehicle

AuthorMessage

JCB UK

2022-07-03 08:21

Only view .
I would guess not too common in UK?

-- Last edit: 2022-07-03 15:04:16

johnfromstaffs EN

2022-07-03 17:08

JCB wrote Only view .
I would guess not too common in UK?


If they couldn’t sell them in their country of origin, what would the chances be here?

Lateef NO

2022-07-03 18:56

30,000 units were sold in 1953, of which 15,255 were of this body-style. The sales were indeed measly compared to the full-sized American cars.
It did however, dominate the compact car segment over there, as the competing Henry J and Hudson Jet were both discontinued by the end of the 1954 model year, while this model lived on.

Commander 57 US

2022-07-03 20:17

Quite so. And there was the Willys that lasted one more year to the 1955 models.

johnfromstaffs EN

2022-07-03 21:16

The fact that Nash failed is the best guide to the desirability of its products.

Gongora ES

2022-07-03 21:26

In my opinion they were ahead of an era... They wanted to sell compact cars when the Americans could and wanted to have bigger cars... What they could have taken advantage of more is exporting to European countries where size didn't matter so much either.

Lateef NO

2022-07-03 21:36

johnfromstaffs wrote The fact that Nash failed is the best guide to the desirability of its products.

It didn't fail. It merged with Hudson to form AMC, which held its own against the competition from the big three for three decades.
Nash had the most modern design out of all the American automakers for the 1952 model year, but ultimately their design efforts got carried away by the mid-1950s during the "chrome wars".

night cub US

2022-07-03 21:43

It's always been difficult to sell smaller vehicles in the US when the market keeps buying larger ones at a higher profit margin. It still happening today. Why do you think sedans are a dying breed right now? Because the manufacturers can make more money pushing SUVs and pickup trucks the size of a small European nation. Even with gas doubling in price this year.

Nash/Rambler/AMC lasted well into the 1980s, when Renault gave up and sold it to Chrysler, who really only wanted Jeep. Which is their strongest brand today.

johnfromstaffs EN

2022-07-03 22:48

They could not have made much out of European markets, their cars were too big and too far from the European need. We wanted smart, nimble and economical cars, just what they couldn’t offer. It wasn’t just “chrome wars”, the large distances and difficult terrain encountered in USA necessitated large rugged cars with big engines, Nash weren’t there either.

-- Last edit: 2022-07-03 22:49:14

Lateef NO

2022-07-04 12:38

johnfromstaffs wrote large rugged cars with big engines, Nash weren’t there either.

This isn't true. Nash had excellent engines and the Ambassador were favored by police on the West Coast in the early to mid-50s. Unfortunately the everyman wanted a V-8 by the mid-1950s and Nash were lagging behind as were the other non-big-three automakers. In 1955 and 1956 the Nash Ambassador could be fitted with a Packard V-8 engine, but in the mid-1956 model year the AMC V-8 was introduced, which gave it more than enough power. The competition and pricing wars between GM and Ford (and to some extent the styling) killed off Nash as a player in the full-size car market. Ultimately, Nash profited on their compact cars, the demand of which skyrocketed after the 1958 recession. By then, however the company was known as Rambler.

johnfromstaffs EN

2022-07-04 13:22

You seem to be fighting their corner very well, but, apart from the awful Metropolitan, there was an almost total absence here. There’s usually someone trying to promote the weird or unusual in U.K. like Bill Boddy with VW in the early 1950s, but I have absolutely no recall of any Nash supporters at all.

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